Online Dating
- PLENTYOFFISH.CA
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PlentyofFish.CA
is a free online dating service. It was started in Vancouver, Canada, in
2003 and is now the third most popular dating site
in North America, according to Hitwise.
The
founder and sole operator, 29-year-old Markus Frind, runs the site from his
West Vancouver apartment. The site pulls in more than $5 million a year from
Google advertising.
PlentyOfFish Members can
add photographs, if they choose to do so. Members can flag another person's
photographs if they are not clear photographs of that person.
Plentyoffish.ca also has a chat feature which
allows members to chat with other members, regardless of age, sexual
orientation and location.
An extensive forum discussion group allows members to discuss dating
experiences and organize local events.
PlentyofFish.ca generates money three ways: banner
ads, affiliate marketing, and Google’s AdSense. According to Markus, the
site brings in $5-10 million a year. Also, the AdSense revenue is roughly
$10 000 per day.
Markus Frind, CEO and Founder of
Plentyoffish Media INC, graduated in 1999 from British Columbia Institute of
Technology with a diploma in Computer Systems Technology. Over the next few
years, he worked for several dot.com companies as the number of them in
Vancouver began to wane. Markus ended up working at a company as a website
and database administrator where he found and fixed errors.
In 2003, he had to learn ASP.NET and to better learn the language, he built
a dating website. The free dating website, quickly grew in Canada and then
spread, via word of mouth, to the U.K., Australia, and the United States. In
2004, PlentyofFish became a full-time business for Markus.
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