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Facts About:  PLENTYOFFISH.CA | Plenty Of Fish.com | PlentyOfFish | PlentyOfFish Dating

PlentyofFish.CA is a free online dating service. It was started in Vancouver, Canada, in 2003 and is now the third most popular dating site in North America, according to Hitwise.

The founder and sole operator, 29-year-old Markus Frind, runs the site from his West Vancouver apartment. The site pulls in more than $5 million a year from Google advertising.

PlentyOfFish Members can add photographs, if they choose to do so. Members can flag another person's photographs if they are not clear photographs of that person.

Plentyoffish.ca also has a chat feature which allows members to chat with other members, regardless of age, sexual orientation and location.

An extensive forum discussion group allows members to discuss dating experiences and organize local events.

PlentyofFish.ca generates money three ways: banner ads, affiliate marketing, and Google’s AdSense. According to Markus, the site brings in $5-10 million a year. Also, the AdSense revenue is roughly $10 000 per day.

Markus Frind, CEO and Founder of Plentyoffish Media INC, graduated in 1999 from British Columbia Institute of Technology with a diploma in Computer Systems Technology. Over the next few years, he worked for several dot.com companies as the number of them in Vancouver began to wane. Markus ended up working at a company as a website and database administrator where he found and fixed errors.

In 2003, he had to learn ASP.NET and to better learn the language, he built a dating website. The free dating website, quickly grew in Canada and then spread, via word of mouth, to the U.K., Australia, and the United States. In 2004, PlentyofFish became a full-time business for Markus.