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Facts About:  LAVALIFE.CA | Lava Life.ca | Lava Life.com | Lavalife.com. | Online Dating

LavaLife.ca is an online dating site with photos, videos and chat. Chat and meet other singles with Lavalife.

Online dating services provide un-moderated matchmaking through the use of personal computers, the Internet, or even cell phones.

LAVALIFE.CA INTRODUCES NEW ONLINE PERSONALS & SOCIAL NETWORKING SITE FOR BABY BOOMERS

LavaLifePRIME Designed Exclusively for Singles 45 and Over
Toronto, Ontario, May 29, 2007 – Mature, confident, fun-loving single Baby Boomers seek modern day online dating site that actually caters to the 45+ age group. Lavalife, a leading provider of products and services designed for singles, announced today the launch of new lavalifePRIME, an evolution in online dating and one of the first-ever sites exclusively for mature singles age 45 and over – PRIME.lavalife.ca.

The new lavalifePRIME, designed exclusively with socially active 45+ singles in mind, offers a mix of online dating and social networking that allows members to have a customized experience that reflects their life stages, interests and attitudes. And lavalifePRIME is FREE for a limited time while in BETA or testing mode! 
 

LavalifePRIME isn’t your typical online dating website. But then again, Boomers aren’t your typical online daters, as this age group is living younger and more actively than ever. Would it surprise you to know that almost half of single Boomers who are actively dating have sex more than once a week? And that most of these Boomers are meeting new people and dating frequently without ever giving marriage a second thought? Boomers today are traveling more frequently, and according to recent studies are looking for more adventurous travel than their parents. They are interested in exploring new activities, relationships and important information that enhances their already active and fulfilling lives.

With features that go far beyond most online dating sites, lavalifePRIME is designed to address the unique interests of mature singles, which significantly differ from those of singles in their 20s and 30s. The new site allows members to connect with both men and women for a variety of reasons, and unique, in-depth member profiles allow singles to get a feel for the “whole” person. Whether Boomers are starting a new chapter in their lives or rewriting the book altogether, lavalifePRIME is a community that offers something for all types of mature singles - a place to explore relationships and friendships, as well as seek out travel companions, activity partners, and information on the latest trends, tips and feature articles. The site also includes forums on a wide variety of topics where members can discuss anything from how to fight aging to the meaning of life.

“There are more than 85 million Baby Boomers in the United States and Canada, according to recent research, and this particular group of singles is looking for something quite unique,” said Marina Glogovac, Lavalife’s Chief Executive Officer. “As we created lavalifePRIME, we did extensive research that confirmed that Boomers are tired of competing on mainstream dating sites where the overall users are much younger and the emphasis is primarily on looks. This group of mature singles is seeking a place not only to connect with other like-minded singles, but also to uncover important life information, explore new interests, exchange ideas and to maximize their busy lifestyles.”